Communicate with our help
You want the best for your employees. You also want them to feel confident about their future and make sure they know enough about their plan to make informed decisions about their workplace pension along the way.
56°*, Standard Life Aberdeen’s in-house marketing consultancy, can help engage your employees in effective and innovative ways. They can help you create a strategy that makes it easier for employees to find out more about their pension, understand their benefits and take positive steps.
*56° is a service provided by Standard Life Aberdeen.
How we support you and your employees
Ready to go campaigns
Over the years, we’ve refined our workplace communications to make sure they are engaging and helpful to your employees. We’ve created a wide range of insightful messaging for you to use, which covers the main areas of workplace pensions, when your employees need them most – whether they are just starting to save or are getting close to retirement.
Here’s a sample of what you can expect:
These campaigns are easy to order and are free. You can browse the full catalogue of options here.
Once you see a campaign option you like, you can fill in the order form at www.standardlife.co.uk/campaign-order
Managing your money on the go campaigns
As a reminder, you can use our poster (CIAB2PO) and our flyer (CIAB2FL) to encourage your employees to download the Standard Life app to manage their workplace pension at a time and place that suits them. We’ve also created a handy video to show you all of the features your employees can access through the app:
Tax Year end campaigns
We’ve created a range of communications to help your employees make the most of pension tax benefits on the lead up to tax year end.
You can also share this short animated video with your employees by using the URL www.standardlifepensions.com/taxrelief in your communications.
Download and save our infographic below. This is best used as an online visual and can be shared as an attachment in an email or embedded as a hyperlink in your communications.Download Pension vs ISA infographic (PDF, 76KB)